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Author Archive for: "elizapple"
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The Power of Grid Design: How Structure Creates Outstanding Web Experiences
By Elizabeth Appelquist
In Web Design Wednesday
Posted February 5, 2025

The Power of Grid Design: How Structure Creates Outstanding Web Experiences

Grid design isn’t just a technical framework—it’s the invisible architecture behind effective websites. From classic newspapers to modern digital experiences, grid systems have been [...]

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Change Happens
By Elizabeth Appelquist
In Company News
Posted July 20, 2022

Change Happens

If you know us or have looked through our site, no doubt you know our story. I grew up in Easthampton, but in 2009 moved west to California to live with Lennie, (my husband and business partner). [...]

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Don’t Give Up!
By Elizabeth Appelquist
In Company News
Posted April 28, 2021

Don’t Give Up!

We are blessed to have a fabulous old marquis-style sign in front of our office. When we moved into our space 6 years ago, we never imagined the unique way that it would allow us to communicate [...]

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Black Lives Matter
By Elizabeth Appelquist
In Company News
Posted July 2, 2020

Black Lives Matter

We have been left raw by the hate-filled violence that has been waged in the last weeks against those in the black community through police brutality right in front of us all. For years racism [...]

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A Message About Current Events
By Elizabeth Appelquist
In
Posted March 20, 2020

A Message About Current Events

A Message About Current Events On behalf of the whole team at Cider House, we want you to know that we’re doing everything that we can to best serve our clients while keeping our employees [...]

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An Unprecedented Time
By Elizabeth Appelquist
In Company News
Posted March 19, 2020

An Unprecedented Time

We are living through historic times and adjusting to new norms that are having their effects on each of us in so many different ways. We at Cider House are taking all precautionary measures we [...]

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The Language of Color
By Elizabeth Appelquist
In Branding, Color Schemes, Design, Marketing
Posted March 11, 2020

The Language of Color

What if you woke up someday and your whole world was in black and white? Being suddenly in a world without color would be a shock to the system. But if you’re not an artist, a house painter, or a [...]

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Why Should I Care?
By Elizabeth Appelquist
In Branding, Marketing
Posted February 5, 2020

Why Should I Care?

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Richard Weis
By Elizabeth Appelquist
In
Posted February 17, 2018

Richard Weis

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