The answer is yes. Blogging Helps Your SEO. In today’s crowded digital landscape, it can be challenging to drive traffic to your website and compete with much larger companies for pageviews. However, there are proven strategies you can use to increase your website traffic, and one of the most tried and true methods is improving your SEO.
How Does Blogging Help Your Website’s SEO?
Search engine optimization helps your website compete for more valuable real estate in Google’s search engine results pages, or SERPs. This means that people searching the internet for specific information will be more likely to come across your page organically. And while the search engines’ perpetually changing algorithms may seem tough to navigate, one of the best ways to improve your SEO is through blogging.
1. Targets More Keywords
One of the first steps for running a successful website is researching the keywords that perform well within your niche. Incorporating these keywords on your website is one of the best ways to be picked up by search engines. Sometimes, this is difficult to do on your landing pages alone. Blogging gives you the opportunity to incorporate more keywords naturally.
It’s important to use keywords tactfully in your blog, as “stuffing” your content with as many keywords as possible will actually harm it in the search engines. Focus on long-tail keywords, such as “does blogging help your SEO?” This is more targeted than simply “blogging,” and it will help your content rank better as a result. Then, use 1-2 long-tail keywords resourcefully in your heading, sub-headings, URL, and throughout the body copy at a natural pace.
2. Improves Time on Page
The search engines want to prioritize content that actually helps people by answering their questions. If someone clicks on a link and quickly leaves the page, that tells the search engines that the content is unhelpful and may result in it ranking lower. By publishing enticing blog posts, however, you will improve your website’s “stickiness,” and while Google hasn’t outright said that dwell time affects SEO, they have made it clear that it is something they pay attention to.
3. Keeps Website Current
The search engines want to prioritize content that actually helps people by answering their questions. If someone clicks on a link and quickly leaves the page, that tells the search engines that the content is unhelpful and may result in it ranking lower. By publishing interesting blog posts, however, you will improve your website’s “stickiness.” Even though Google hasn’t outright said that dwell time affects SEO, they have made it clear that it is something they pay attention to. Writing blogs keeps your content fresh. As long as you are writing about topics that are relevant to your site, your blogging will help your website’s SEO.
4. Builds Your Linking Network
Every blog post you publish gives you the opportunity to link to other posts on your website, which improves your overall page views. You can also include external links to other websites, which can improve your credibility and augment the information your blog offers.
However, one of the most effective ways to improve your domain’s credibility and rank higher in the search engines is through backlinking. This is when other websites include links to your website in their content. Blogging is the most effective way to build this network of backlinks. In fact, research shows that companies that blog receive 97% more links to their website.
5. Builds Brand Authority
One of the main factors Google uses to evaluate the quality of a webpage is E-A-T.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. To determine a page’s E-A-T, Google considers the author, the individual piece of content, and the overall website. By blogging regularly and providing readers with valuable information, you will establish your brand as an authority within your niche. This will improve your Google ranking.
Blogging helps your SEO, The Proof is in the Numbers
Blogging provides numerous opportunities to improve your website’s SEO, and it has become an essential practice for digital marketers.
While the search engines’ algorithms can be tricky to fully understand, the numbers speak for themselves. Companies with active blogs are indexed by the search engines 434% more often than those without active blogs. As a result, companies with blogs generate 55% more website visits than those without.
This increased traffic directly results in more growth for your business. Businesses with successful blogs generate an average of 67% more leads every month. These leads cost an average of 62% less than those generated through outbound methods, such as cold calling.
Blogging is one of the simplest, cost-effective and proven ways to improve your SEO and grow your business, especially as the digital world becomes increasingly crowded and competitive.
Companies that blog receive 97% more links to their website.
Companies with active blogs are indexed by the search engines 434% more often than those without active blogs and generate 55% more website visits.
Businesses with successful blogs generate 67% more leads every month, which cost 62% less than leads generated through outbound methods.
77% of internet users regularly read blogs.
Social media sites and blogs account for 23% of time spent online.