We were inspired to put together this post when we found out that yesterday, January 23rd was National Beer Can Appreciation Day. Beer Can Appreciation Day recognizes the day in 1935 when beer was first sold in cans. Who knew. For us, living in New England, we are spoiled by so many amazing craft breweries, serving up their hand-crafted brews of all styles, but probably most famously the New England variety of the IPA.
Beer cans have come a long way since 1935. When we look at beer cans, we see 16oz (typically) bedazzled canisters of brewed elixirs. Besides making great beers, many breweries, even the smallest are developing their brands with care. With the realities of limited shelf space and understanding the importance of visual appeal, many breweries are creating works of art to hold on to their beers.
In honor of National Beer Can Appreciation Day, we shout out a few (24) of our favorite beer can label designs. Most of these are close to home for us (New England), but we have beers from across the country and across the pond.
Before we get into the designs, I want to give a shoutout to Michael Henry (Adventures of Misty and Mike – @2whlterror) for collaborating with me on this post and hooking me up with a majority of these images. Mike and Misty started dating after a conversation about waterfalls. They both love getting out, exploring, and photographing the world, from waterfalls to the ocean to their newest adventure, great beers. You can follow them on Instagram and discover what their next adventure will be.
We love the gradient in this design and minimalist typography. From Abomination Brewing Company in North Haven, CT
Big, bold colors and bright color combinations are all on display here. From Equilibrium Brewery in Middletown NY.
Shout out to Building 8 Brewery in Northampton, MA. These guys are our neighbors, their beer is awesome and thissigns boldly. We love the “8” custom cutouts – clever.
We love this color combination and the artwork. From Battery Steele Brewing in Portland, ME. Label design by Dean McKeever (@keever)
Boy, was 2020 a hard year… There year we stayed home. The year of the pandemic. But for the family at Proclamation Ale Company in Providence, RI, 2020 was the year that they lost their founder Dave Witham to cancer. This from their website:
“The Proclamation Ale family is deeply saddened to share the news that our founder and friend Dave Witham has passed away only a month after his cancer diagnosis. We join his wife Lori and their young daughter in mourning his loss, and celebrating his remarkable life.” Read more here.
Even with this tragedy, they are moving forward. We love the simplicity of this design. It says a lot without saying a lot. We all get it. Well done.
We love the vivid colors and their wild combinations. From Kismit Brewing Company in Westfield MA. Label design by Nate Duval (@nateduval)
We’re big fans of strong typography. We talked about the idea of “big, bold typography” in our post about web design trends. We love this. From Bright Ideas Brewing in North Adams, MA.
We love the “window to the world” concept on this Imperial Milk Stout from Tree House Brewing in Charlton, MA. Thetells a great story with no words. Another design by Dean McKeever (@keever)
We really like the character illustration on this New England IPA from Two Weeks Notice Brewing Co. in West Springfield MA. Design by Eric Clarke (@ericclarkeillustration)
We love the vintage vibe of this design. The illustration and typography work together beautifully. And speaking of working together, this milk coffee stout Greater Good Imperial Brewing Company was brewed in collaboration with their across town friends at Acoustic Java Roastery.
We really like all the organic and geometric shapes on this label on this Double Milkshake IPA from Mountains Walking Brewery in Bozeman, MT. We see land, sky, hops, trees, running water. We also like the muted color palette on this design. Great job all around. Design bu Andrew Holder (@_andrewholder), glass by @keever.
We love the dark mode design for this double IPA from Lone Pine Brewing Company in Portland, Maine. The black on black typography is a great concept and they pulled it off.
We had to add this label. since we worked with Eric Carle on his current website. This is just clever and a once play on their own character. From Oozlefinch Beers & Blending
We like the color combo and gradient in the design on this label from Rivington Brewing Co. in the UK. We also like the use of their logo mark (icon) across all their labels and the tattoo on the brewmaster’s hand…
The character illustrations are so playful, lighthearted and fun on these labels from the Floc. Brewing Project
We really like this, straight up, no-nonsense, typography forward label From NORTHERN MONK. Simple.
We like the consistency of the design across all the beers from District 96 Beer Factory in New City, NY. The design is clear and we like the vertical “Distric 96” as the badge on the label. Well done.
There is so much good going on with this label from Tree House Brewing Company. We love the color combinations and the character design. There is no danger Will Robinson, just a really strong, fun design.
Another entry into the “we love bold typography” category. This label from Alvarado Street Brewery in Monterey, CA. We like the use over color on the clean white background
This is a clever play here, isn’t it? This label from Central Coast Brewing is loaded with bright colors, throwback font combinations, and a big yellow sun (or is it) that reminds us of summer days cruising on our skateboards to the beach…
Another entry from Proclamation Ale Company. It’s simple, clear and has a ton of meaning behind it. 42. From Dave’s wife Lori:
“There among the jumble of letters were eight that had been laid out in a clear straight line. They spelled two words. The words were these:
Forty-Two.
On Valentine’s Day 2010, Dave and I decided not to go out for some romantic dinner, but to instead go get tattoos. I got a bright, colorful bird that Dave would constantly comment on saying that he couldn’t believe my temporary tattoo still hadn’t washed off. He got a tattoo I had designed for him. The number 42. The Ultimate Answer. The answer to Life, the Universe and Everything.”
Godspeed Dave.
Easthampton MA Breweries
We have to give a shout out to the 3 Breweries in town, starting with Abandoned Building Brewery. Generally speaking, we love the single letter block text that has been the standard for their cans. But we really love Jordana Starr’s (@jordanastarr) amazing hop kaleidoscope design on the Double IPA Kaleidoscope.
There are so many things that we love about this design from Fort Hill Brewery in our home town Fort Hill Brewery. We love the play on words. We also love the bright colors and typography that is a real throwback to a time a bit more psychedelic.
We applaud our friends at New City Brewery here in Easthampton, MA for their strong stand against racism. As designers working toward a better future, we create more socially conscious designs to help us visualize it. When we talk about socially conscious design, we are talking about authentic representation, sustainability, and celebrating diversity and imperfection.
This is little from Instagram about this design:
“As we get back to our normal beer-related content I wanted to address a couple of things. First, you may have noticed that we took the last week to focus on amplifying BIPoC voices and sharing a variety of resources as we educated ourselves. Just because we are moving forward with re-introducing our own content does NOT mean that we are taking our foot off the gas in fighting racism. We will remain working as a team to figure out how to actively continue this conversation, make some very necessary and intentional changes, and hold ourselves accountable for our own privilege.”
Well said.
Conclusion
We haven’t even begun to highlight all the great beer label designs and designers doing beautiful work. The craft brew world has such a breadth and depth of culture and craftsmanship. It’s an interesting brew Art, food, drink, and agriculture. Whether or not you are a lover of craft brews, I hope you have enjoyed this journey through some of our favorites beer label designs on this special day. #NationalBeerCanAppreciationDay
Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled…
Let’s face it—your website is the beating heart of your business. It’s how your customers…
Inspiration Tuesday: How Small Wins Create Big Momentum in Business Hey there, business owner! It’s…
In 2025, small business marketing strategies are more crucial than ever, presenting new business owners…
Local citations are a game-changer for businesses striving to stand out in local search results.…
Welcome back to another Web Design Wednesday! This week at Cider House, we're taking a…