Lennie Appelquist

How a Bag of Decaf Coffee Reminded Me What Great Customer Service Really Means

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee.…

4 weeks ago

How a Little Psychology Can Revolutionize Your Small Business Marketing

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner.…

3 months ago

Take the Wheel: Why You Should Keep Control of Your Website

Let’s face it—your website is the beating heart of your business. It’s how your customers find you, learn about you,…

3 months ago

2025 Boston Web Design Trends: Tips for Success from a City That Gets It

Why local businesses are investing in user-centered design, performance, and personality. Boston’s not just a historic city—it’s a web-forward one.…

3 months ago

How Small Wins Create Big Momentum in Business

Inspiration Tuesday: How Small Wins Create Big Momentum in Business Hey there, business owner! It’s Inspiration Tuesday, and today we’re…

3 months ago

Top 11 Small Business Marketing Strategies in 2025

In 2025, small business marketing strategies are more crucial than ever, presenting new business owners with opportunities to connect with…

3 months ago

What Are Local Citations and Why Are They Important for Local SEO

Local citations are a game-changer for businesses striving to stand out in local search results. For small business owners and…

3 months ago

Inspiration Tuesday: Take the Leap – Why Risk-Taking is Essential for Small Business Success

Hey there, dream-chasers and go-getters! Team Cider House here, ready to give you a dose of Tuesday inspiration that'll make…

7 months ago

10 Storytelling Secrets to Transform Your Small Business Marketing

Hey there! Are you tired of shouting into the void with your marketing efforts? Feeling like your message is getting…

7 months ago

Storytelling in Branding: Lessons from Chris Do

Hey there, brand builders! If you aren't familiar with Chris Do of The Futur, let us introduce you.  Chris Do…

7 months ago