Lennie Appelquist

What Are Local Citations? Local SEO Guide for Businesses

Updated August 2025 to include new examples, tools, and strategies. If you’ve ever wondered what are local citations, here’s the…

2 months ago

Branding for Small Business Guide: Small Business Branding Strategies

Updated August 7, 2025 Branding for small business is what makes people remember you. It’s not the logo. It’s not…

3 months ago

I Was Using WordPress Before It Was Even Called WordPress

Back in 2000, I was still working in film—first assistant director on national commercials, coordinating chaos with directors like Errol…

5 months ago

Launching Jamie Tafoya’s Website: A Children’s Book That Tackles Grief Head-On

When Jamie Tafoya reached out to us, we knew right away this was going to be a meaningful project. Jamie…

6 months ago

How a Bag of Decaf Coffee Reminded Me What Great Customer Service Really Means

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee.…

7 months ago

How a Little Psychology Can Revolutionize Your Small Business Marketing

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner.…

9 months ago

Take the Wheel: Why You Should Keep Control of Your Website

Let’s face it—your website is the beating heart of your business. It’s how your customers find you, learn about you,…

9 months ago

2025 Boston Web Design Trends: Tips for Success from a City That Gets It

Why local businesses are investing in user-centered design, performance, and personality. Boston’s not just a historic city—it’s a web-forward one.…

9 months ago

How Small Wins Create Big Momentum in Business

Inspiration Tuesday: How Small Wins Create Big Momentum in Business Hey there, business owner! It’s Inspiration Tuesday, and today we’re…

9 months ago

Top 11 Small Business Marketing Strategies in 2025

In 2025, small business marketing strategies are more crucial than ever, presenting new business owners with opportunities to connect with…

9 months ago