Archives

What 19 Years With One Company Taught Me About Customer Service, Company Culture, and Brand There was a knock on the door. I was away for the weekend near Calaveras Big Trees State Park in [...]

SEO for Plumbers: The Plumber SEO Guide to Rank Higher and Get More Calls You don’t need more traffic. You need the homeowner who just searched for a plumber and is ready to book. [...]

At about 8:00 Thursday morning, the first client text came in. Their website was down. Not slow. Not displaying something weird on an iPhone. Down-down. The kind of message that has you reaching [...]

Building a Digital Home for a Working Railroad in Northern Arizona At Cider House, we’ve launched a lot of websites over the years. But every once in a while, a website launch feels different. [...]

We launched Hurricane Tax Prep! Some businesses expand because of market opportunity. Others expand because of grandkids. This one’s the second. If you’ve worked with Brian Haley before, you [...]

A few years ago, a blog was basically the “news” section on a small business website. A place to post an update. Announce a new hire. Throw up a holiday schedule. Now? If you do it right, [...]

I talk to a lot of small business owners. And most of them aren’t stuck because they’re lazy, careless, or unwilling to learn. They’re stuck because they’ve been given too much advice — and very [...]

Updated August 2025 to include new examples, tools, and strategies. If you’ve ever wondered what are local citations, here’s the quick answer: they’re just online mentions of your business info — [...]

Updated August 31, 2026 Branding for small business is what makes people remember you. It’s not the logo. It’s not some tagline you sweated over. What sticks is usually something smaller — maybe [...]

Back in 2000, I was still working in film—first assistant director on national commercials, coordinating chaos with directors like Errol Morris, Nigel Dick, Chris Applebaum and Jessie Dylan and [...]