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Author Archive for: "lenapple"
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Launching Jamie Tafoya’s Website: A Children’s Book That Tackles Grief Head-On
By Lennie Appelquist
In Website Launch
Posted May 6, 2025

Launching Jamie Tafoya’s Website: A Children’s Book That Tackles Grief Head-On

When Jamie Tafoya reached out to us, we knew right away this was going to be a meaningful project. Jamie is a first-time children’s book author who came across our work while researching other [...]

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How a Bag of Decaf Coffee Reminded Me What Great Customer Service Really Means
By Lennie Appelquist
In Marketing Monday
Posted March 24, 2025

How a Bag of Decaf Coffee Reminded Me What Great Customer Service Really Means

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee. Which, for me, is somewhere in between a mild inconvenience and an [...]

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How a Little Psychology Can Revolutionize Your Small Business Marketing
By Lennie Appelquist
In Inspiration Tuesday, Marketing Monday, Small Business Thursday
Posted January 23, 2025

How a Little Psychology Can Revolutionize Your Small Business Marketing

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner. They’ve got the best chocolate croissants in [...]

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Take the Wheel: Why You Should Keep Control of Your Website
By Lennie Appelquist
In Web Design Wednesday
Posted January 22, 2025

Take the Wheel: Why You Should Keep Control of Your Website

Let’s face it—your website is the beating heart of your business. It’s how your customers find you, learn about you, and choose to work with you. So why would anyone hand over the keys to [...]

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2025 Boston Web Design Trends: Tips for Success from a City That Gets It
By Lennie Appelquist
In Web Design Wednesday
Posted January 22, 2025

2025 Boston Web Design Trends: Tips for Success from a City That Gets It

Why local businesses are investing in user-centered design, performance, and personality. Boston’s not just a historic city—it’s a web-forward one. From Back Bay boutiques to Allston tech [...]

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How Small Wins Create Big Momentum in Business
By Lennie Appelquist
In Business, Inspiration Tuesday
Posted January 21, 2025

How Small Wins Create Big Momentum in Business

Inspiration Tuesday: How Small Wins Create Big Momentum in Business Hey there, business owner! It’s Inspiration Tuesday, and today we’re diving into a truth that can supercharge your success. [...]

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Top 11 Small Business Marketing Strategies in 2025
By Lennie Appelquist
In Local Business, Marketing Monday, Small Business Thursday
Posted January 20, 2025

Top 11 Small Business Marketing Strategies in 2025

In 2025, small business marketing strategies are more crucial than ever, presenting new business owners with opportunities to connect with customers, build their brand, and drive growth. By [...]

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What Are Local Citations and Why Are They Important for Local SEO
By Lennie Appelquist
In Local SEO, Search Engine Optimization, SEO Saturday
Posted January 18, 2025

What Are Local Citations and Why Are They Important for Local SEO

Local citations are a game-changer for businesses striving to stand out in local search results. For small business owners and marketing teams, they offer a clear pathway to being discovered by [...]

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Inspiration Tuesday: Take the Leap – Why Risk-Taking is Essential for Small Business Success
By Lennie Appelquist
In Business, Inspiration Tuesday, Local Business
Posted September 24, 2024

Inspiration Tuesday: Take the Leap – Why Risk-Taking is Essential for Small Business Success

Hey there, dream-chasers and go-getters! Team Cider House here, ready to give you a dose of Tuesday inspiration that’ll make you want to strap on a pair of wings and soar! At least, we hope [...]

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10 Storytelling Secrets to Transform Your Small Business Marketing
By Lennie Appelquist
In Small Business Thursday
Posted September 19, 2024

10 Storytelling Secrets to Transform Your Small Business Marketing

Hey there! Are you tired of shouting into the void with your marketing efforts? Feeling like your message is getting lost in the noise? Well, buckle up, because we’re about to dive into 10 [...]

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