Lennie Appelquist

Launching Jamie Tafoya’s Website: A Children’s Book That Tackles Grief Head-On

When Jamie Tafoya reached out to us, we knew right away this was going to be a meaningful project. Jamie…

1 year ago

How a Bag of Decaf Coffee Reminded Me What Great Customer Service Really Means

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee.…

1 year ago

How a Little Psychology Can Revolutionize Your Small Business Marketing

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner.…

2 years ago

Take the Wheel: Why You Should Keep Control of Your Website

Let’s face it—your website is the beating heart of your business. It’s how your customers find you, learn about you,…

2 years ago

2025 Boston Web Design Trends: Tips for Success from a City That Gets It

Why local businesses are investing in user-centered design, performance, and personality. Boston’s not just a historic city—it’s a web-forward one.…

2 years ago

How Small Wins Create Big Momentum in Business

Inspiration Tuesday: How Small Wins Create Big Momentum in Business Hey there, business owner! It’s Inspiration Tuesday, and today we’re…

2 years ago

Top 11 Small Business Marketing Strategies in 2025

In 2025, small business marketing strategies are more crucial than ever, presenting new business owners with opportunities to connect with…

2 years ago

Inspiration Tuesday: Take the Leap – Why Risk-Taking is Essential for Small Business Success

Hey there, dream-chasers and go-getters! Team Cider House here, ready to give you a dose of Tuesday inspiration that'll make…

2 years ago

10 Storytelling Secrets to Transform Your Small Business Marketing

Hey there! Are you tired of shouting into the void with your marketing efforts? Feeling like your message is getting…

2 years ago

Storytelling in Branding: Lessons from Chris Do

Updagted August 31, 2026 Hey there, brand builders! If you aren't familiar with Chris Do of The Futur, let us…

2 years ago