Lennie Appelquist

Website Launch: The Apache Railway

Building a Digital Home for a Working Railroad in Northern Arizona At Cider House, we’ve launched a lot of websites…

2 months ago

From Massachusetts to Red Rock: Launching Hurricane Tax Prep

We launched Hurricane Tax Prep! Some businesses expand because of market opportunity. Others expand because of grandkids. This one’s the…

3 months ago

How Blogging Builds Topical Authority: A Deep Dive Into SEO Strategy

A few years ago, a blog was basically the “news” section on a small business website. A place to post…

7 months ago

Practical Small Business Resources for Building a Better Website

I talk to a lot of small business owners. And most of them aren’t stuck because they’re lazy, careless, or…

9 months ago

What Are Local Citations? Local SEO Guide for Businesses

Updated August 2025 to include new examples, tools, and strategies. If you’ve ever wondered what are local citations, here’s the…

11 months ago

Branding for Small Business Guide: Small Business Branding Strategies

Updated August 7, 2025 Branding for small business is what makes people remember you. It’s not the logo. It’s not…

11 months ago

I Was Using WordPress Before It Was Even Called WordPress

Back in 2000, I was still working in film—first assistant director on national commercials, coordinating chaos with directors like Errol…

1 year ago

Launching Jamie Tafoya’s Website: A Children’s Book That Tackles Grief Head-On

When Jamie Tafoya reached out to us, we knew right away this was going to be a meaningful project. Jamie…

1 year ago

How a Bag of Decaf Coffee Reminded Me What Great Customer Service Really Means

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee.…

1 year ago

How a Little Psychology Can Revolutionize Your Small Business Marketing

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner.…

1 year ago