Lennie Appelquist

How Company Culture Builds Customer Loyalty

What 19 Years With One Company Taught Me About Customer Service, Company Culture, and Brand There was a knock on…

1 week ago

SEO for Plumbers: The Plumber SEO Guide to Rank Higher

SEO for Plumbers: The Plumber SEO Guide to Rank Higher and Get More Calls You don't need more traffic. You…

2 weeks ago

Just Another Day at Cider House: The Morning WordPress 7.1 Broke WP Rocket

At about 8:00 Thursday morning, the first client text came in. Their website was down. Not slow. Not displaying something…

2 weeks ago

Website Launch: The Apache Railway

Building a Digital Home for a Working Railroad in Northern Arizona At Cider House, we’ve launched a lot of websites…

4 months ago

From Massachusetts to Red Rock: Launching Hurricane Tax Prep

We launched Hurricane Tax Prep! Some businesses expand because of market opportunity. Others expand because of grandkids. This one’s the…

5 months ago

How Blogging Builds Topical Authority: A Deep Dive Into SEO Strategy

A few years ago, a blog was basically the “news” section on a small business website. A place to post…

9 months ago

Practical Small Business Resources for Building a Better Website

I talk to a lot of small business owners. And most of them aren’t stuck because they’re lazy, careless, or…

11 months ago

What Are Local Citations? Local SEO Guide for Businesses

Updated August 2025 to include new examples, tools, and strategies. If you’ve ever wondered what are local citations, here’s the…

1 year ago

Branding for Small Business Guide: Small Business Branding Strategies

Updated August 31, 2026 Branding for small business is what makes people remember you. It’s not the logo. It’s not…

1 year ago

I Was Using WordPress Before It Was Even Called WordPress

Back in 2000, I was still working in film—first assistant director on national commercials, coordinating chaos with directors like Errol…

1 year ago