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A few years ago, a blog was basically the “news” section on a small business website. A place to post an update. Announce a new hire. Throw up a holiday schedule. Now? If you do it right, [...]

I talk to a lot of small business owners. And most of them aren’t stuck because they’re lazy, careless, or unwilling to learn. They’re stuck because they’ve been given too much advice — and very [...]

Updated August 2025 to include new examples, tools, and strategies. If you’ve ever wondered what are local citations, here’s the quick answer: they’re just online mentions of your business info — [...]

Updated August 7, 2025 Branding for small business is what makes people remember you. It’s not the logo. It’s not some tagline you sweated over. What sticks is usually something smaller — maybe [...]

Back in 2000, I was still working in film—first assistant director on national commercials, coordinating chaos with directors like Errol Morris, Nigel Dick, Chris Applebaum and Jessie Dylan and [...]

When Jamie Tafoya reached out to us, we knew right away this was going to be a meaningful project. Jamie is a first-time children’s book author who came across our work while researching other [...]

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee. Which, for me, is somewhere in between a mild inconvenience and an [...]

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner. They’ve got the best chocolate croissants in [...]

Let’s face it—your website is the beating heart of your business. It’s how your customers find you, learn about you, and choose to work with you. So why would anyone hand over the keys to [...]

Why local businesses are investing in user-centered design, performance, and personality. Boston’s not just a historic city—it’s a web-forward one. From Back Bay boutiques to Allston tech [...]