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Updated August 2025 to include new examples, tools, and strategies. If you’ve ever wondered what are local citations, here’s the quick answer: they’re just online mentions of your business info — [...]

Updated August 7, 2025 Branding for small business is what makes people remember you. It’s not the logo. It’s not some tagline you sweated over. What sticks is usually something smaller — maybe [...]

Back in 2000, I was still working in film—first assistant director on national commercials, coordinating chaos with directors like Errol Morris, Nigel Dick, Chris Applebaum and Jessie Dylan and [...]

When Jamie Tafoya reached out to us, we knew right away this was going to be a meaningful project. Jamie is a first-time children’s book author who came across our work while researching other [...]

Yesterday morning started like a lot of mornings do: quiet, familiar, full of promise—until I realized I had no coffee. Which, for me, is somewhere in between a mild inconvenience and an [...]

Small business marketing often focuses on the wrong ingredients. Imagine a local bakery—small, unassuming, nestled on a busy street corner. They’ve got the best chocolate croissants in [...]

Let’s face it—your website is the beating heart of your business. It’s how your customers find you, learn about you, and choose to work with you. So why would anyone hand over the keys to [...]

Why local businesses are investing in user-centered design, performance, and personality. Boston’s not just a historic city—it’s a web-forward one. From Back Bay boutiques to Allston tech [...]

Inspiration Tuesday: How Small Wins Create Big Momentum in Business Hey there, business owner! It’s Inspiration Tuesday, and today we’re diving into a truth that can supercharge your success. [...]

In 2025, small business marketing strategies are more crucial than ever, presenting new business owners with opportunities to connect with customers, build their brand, and drive growth. By [...]