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Marketing

Home / Marketing & Promotion / Doing Business Online /
Build a Strong Online Presence for Your Small Business in 2025
By Cider House Media
In Doing Business Online, Marketing, Small Business Thursday
Posted March 26, 2025

Build a Strong Online Presence for Your Small Business in 2025

This post is part of our broader guide to small business marketing. For a full overview of strategies that work together to grow your business, check out our Small Business Marketing Strategies [...]

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The Power of Local Citations: Boosting Your Local SEO Strategy
By Cider House Media
In Local Business, Local SEO, Marketing, Search Engine Optimization
Posted May 23, 2024

The Power of Local Citations: Boosting Your Local SEO Strategy

Local citations play a crucial role in the digital marketing landscape, particularly for businesses targeting local customers. In this comprehensive guide, we will delve into the significance of [...]

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Understanding Digital Marketing: Types, Strategies & Best Practices
By Lennie Appelquist
In Marketing, Marketing & Promotion
Posted April 25, 2024

Understanding Digital Marketing: Types, Strategies & Best Practices

In a world where every click and scroll can tip the scales, digital marketing transcends traditional gameplay to become the arena itself. In this competitive landscape, businesses of all sizes [...]

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What is Guerrilla Marketing?
By Lennie Appelquist
In Marketing, Marketing & Promotion, Marketing Monday, Rock Star Marketing
Posted April 22, 2024

What is Guerrilla Marketing?

Guerrilla marketing is a creative and unconventional approach to business promotion that can be highly effective for small businesses. With approximately 4.89 billion people globally active on [...]

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The Importance of Branding for Small Business Success: A Comprehensive Guide
By Lennie Appelquist
In Branding, Marketing
Posted January 16, 2023

The Importance of Branding for Small Business Success: A Comprehensive Guide

Standing out in the sea of small businesses is no easy feat. But with the right branding, you can make sure that your business stands out and has a strong impact on potential customers. In this [...]

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6 Reasons Why Your Business Needs to Use Social Media
By Lennie Appelquist
In Local Business, Marketing, Social Media
Posted January 3, 2022

6 Reasons Why Your Business Needs to Use Social Media

Social media is transforming society, and changing the ways in which businesses interact and communicate with others.

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The Language of Color
By Elizabeth Appelquist
In Branding, Color Schemes, Design, Marketing
Posted March 11, 2020

The Language of Color

What if you woke up someday and your whole world was in black and white? Being suddenly in a world without color would be a shock to the system. But if you’re not an artist, a house painter, or a [...]

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Why Should I Care?
By Elizabeth Appelquist
In Branding, Marketing
Posted February 5, 2020

Why Should I Care?

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How to Build a Social Media Following from Scratch
By Cider House Media
In Marketing, Social Media
Posted June 11, 2018

How to Build a Social Media Following from Scratch

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Need More Time? Get Automated!
By Cider House Media
In Business, Customer Service, Doing Business Online, Email Marketing, Marketing, Marketing & Promotion, Marketing Monday
Posted February 3, 2018

Need More Time? Get Automated!

Five Reasons to Use InfusionSoft Before I get to the five reasons to use InfusionSoft, gimme a minute to lay out the basics of what any decent Customer Relationship Management (CRM) system does: [...]

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