When you create a website, you need a container to hold all the stuff you want to include: pages, pictures, text, forms, shopping cart, etc. That container has to be accessible to you so you can keep it up-to-date. And that container has to be accessible to the world, so people can see what you have to offer. That container is a Content Management System (CMS), and the CMS we love and choose to work is WordPress.
WordPress defines flexibility.
One of the coolest things about it is the features that are available: graphics, galleries, e-commerce connections, blogs, maps, membership… the list goes on. If you can think of something you want a website to do, WordPress either has the built-in capability, or you can add a third-party plug-in to do the task. Tens of thousands of developers are creating new plug-ins and innovations all the time so there are endless possibilities!
WordPress is accessible.
While we’d love to be on retainer to make every little update to your website for all of eternity, WordPress makes it so we don’t have to be. Want to announce your next big appearance? Just write up a blog post and publish it. Pricing change on the Red Barn notecards? You can update that in a flash. It’s straightforward enough that you can make the updates you need to to keep your site informative and useful for your customers.
The Industry Standard.
WordPress is nearly ten times more popular than the number two CMS. And in this case, total market dominance is due to simply being better. Plug-ins and other add-ons work reliably because they’ve been so thoroughly vetted by a huge community. It’s a solid, proven foundation on which to build your website.
There are other CMSs out there – Joomla!, Drupal, even Google Sites, but more than half of all new CMS-based websites use WordPress for three main reasons: flexibility, accessibility, and reliability.