How Company Culture Builds Customer Loyalty
What 19 Years With One Company Taught Me About Customer Service, Company Culture, and Brand There was a knock on the door. I was away for the weekend near Calaveras Big Trees State Park in [...]
SEO for Plumbers: The Plumber SEO Guide to Rank Higher
SEO for Plumbers: The Plumber SEO Guide to Rank Higher and Get More Calls You don’t need more traffic. You need the homeowner who just searched for a plumber and is ready to book. [...]
Just Another Day at Cider House: The Morning WordPress 7.1 Broke WP Rocket
At about 8:00 Thursday morning, the first client text came in. Their website was down. Not slow. Not displaying something weird on an iPhone. Down-down. The kind of message that has you reaching [...]
We Believe in the Right to Read
Today, as we observe Right to Read Day, it’s a crucial reminder that access to books—no matter their content—is a cornerstone of our freedom to learn, explore, and imagine. It’s [...]
Change Happens
If you know us or have looked through our site, no doubt you know our story. I grew up in Easthampton, but in 2009 moved west to California to live with Lennie, (my husband and business partner). [...]
Don’t Give Up!
We are blessed to have a fabulous old marquis-style sign in front of our office. When we moved into our space 6 years ago, we never imagined the unique way that it would allow us to communicate [...]
Black Lives Matter
We have been left raw by the hate-filled violence that has been waged in the last weeks against those in the black community through police brutality right in front of us all. For years racism [...]
An Unprecedented Time
We are living through historic times and adjusting to new norms that are having their effects on each of us in so many different ways. We at Cider House are taking all precautionary measures we [...]
